Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular in an Exclusive Talk
The Indian telecom industry has been a benchmark in the way it has made mobile services available to the common man. But then, the task has not been easy for most of the players. Cut-throat competition has not only hit the profitability of most of the players, but has also questioned the survival of many. However, Idea Cellular is one that has stood the test of the time and is the only player to have made it to this year’s edition of B&E’s Fastest Growing Companies in India. So what made it click? Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular reveals the secret:
B&E: Idea has been amongst India’s top 5 telecom companies for quite sometime now. What is the recipe for your success?
Rajat Mukarji (RM): Our customer focused quality service approach has been the key for our success in the highly competitive telecom segment. A customer while selecting for an operator primarily keeps three things in mind – network coverage, brand value and quality of service. Idea, in a short span of time, has achieved all three and become a vibrant brand known for its dynamic value added services (VAS).
B&E: When are you planning to roll out 3G services in the circles where you have won licences? How is Idea Cellular’s strategy different from other 3G service providers?
RM: We have one of the highest number of 3G licences in the country. Out of the total 22 telecom circles in the country, we have licences in 11 circles and have paid Rs.57.7 billion as licence fees. Having presence in half the telecom circles will definitely benefit us, as none of the players have pan India 3G licence. This certainly gives us an edge over the competitors. Further, we have a ready-to-3G network and as such we are planning to launch 3G services by Q1 FY2012. Moreover, Idea will continue to focus on its innovative VAS offerings and services at competitive price. A special focus would be on launching the 3G services in rural India as 40% of the subscriber base lives there.
The Indian telecom industry has been a benchmark in the way it has made mobile services available to the common man. But then, the task has not been easy for most of the players. Cut-throat competition has not only hit the profitability of most of the players, but has also questioned the survival of many. However, Idea Cellular is one that has stood the test of the time and is the only player to have made it to this year’s edition of B&E’s Fastest Growing Companies in India. So what made it click? Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular reveals the secret:
B&E: Idea has been amongst India’s top 5 telecom companies for quite sometime now. What is the recipe for your success?
Rajat Mukarji (RM): Our customer focused quality service approach has been the key for our success in the highly competitive telecom segment. A customer while selecting for an operator primarily keeps three things in mind – network coverage, brand value and quality of service. Idea, in a short span of time, has achieved all three and become a vibrant brand known for its dynamic value added services (VAS).
B&E: When are you planning to roll out 3G services in the circles where you have won licences? How is Idea Cellular’s strategy different from other 3G service providers?
RM: We have one of the highest number of 3G licences in the country. Out of the total 22 telecom circles in the country, we have licences in 11 circles and have paid Rs.57.7 billion as licence fees. Having presence in half the telecom circles will definitely benefit us, as none of the players have pan India 3G licence. This certainly gives us an edge over the competitors. Further, we have a ready-to-3G network and as such we are planning to launch 3G services by Q1 FY2012. Moreover, Idea will continue to focus on its innovative VAS offerings and services at competitive price. A special focus would be on launching the 3G services in rural India as 40% of the subscriber base lives there.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
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Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
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IIPM B-School Facebook Page
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IIPM Best B School India
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IIPM : The B-School with a Human Face
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