Dasgupta’s successor will not find the going very easy
Circa 1998: Rajesh Pant is recruited by Dasgupta himself. Circa 2001: Sony mulls over replacing Dasgupta with Pant but Dasgupta smartly convinces the board against it. Slowly he puts Pant out of the management of major channels and finally Pant quits in January 2002; realising that he doesn’t have a promising future at Sony till Dasgupta is there.
Circa 2002: Sunil Lulla (now MD of Real Global Broadcasting) is hired as business head of Sony. Soon the board of directors feel that Lulla has the ability to succeed Dasgupta. Dasgupta deploys the same strategy with Lulla and makes him head a relatively insignificant division – the ‘digital & licensing business’. Lulla quits Sony in 2005.
Circa 2009: Dasgupta is finally asked to resign from MSM due to his faltering decisions, even when there is no clear successor to him. “Dasgupta has been always very proactive in killing any possible competition at personal level. Wish he would have shown equal proactiveness for the channel,” said an ex-senior official of Sony on conditions of anonymity. Manjit Singh, Chairman, MSM will be looking after Dasgupta’s duties till a new CEO is finalised.
Dasgupta has left Sony at number four in the GEC category with a meager channel chare of 8%, while leader Star Plus has 25% channel share, the neonate Colors commands 22% and Zee TV corners roughly 17% channel share (source: TAM, first five weeks of 2009). So the biggest challenge for the new steward of MSM will be to bring Sony back at least in the top 3 list in GECs. Besides, other channels need to be reworked. Like for SETMAX, a combination of cricket and movies has blurred its positioning. But much before that, MSM will have to resolve the conflict with BCCI regarding Big TV’s withdrawal from IPL’s on-ground rights. Failing that, MSM will have to pay Rs.1.37 billion (worth of BIG TV-IPL deal) to BCCI. Irrespective of Dasgupta’s achievements, the task for the next CEO seems unusually daunting, just like it was for Dasgupta when he became CEO.
Circa 1998: Rajesh Pant is recruited by Dasgupta himself. Circa 2001: Sony mulls over replacing Dasgupta with Pant but Dasgupta smartly convinces the board against it. Slowly he puts Pant out of the management of major channels and finally Pant quits in January 2002; realising that he doesn’t have a promising future at Sony till Dasgupta is there.
Circa 2002: Sunil Lulla (now MD of Real Global Broadcasting) is hired as business head of Sony. Soon the board of directors feel that Lulla has the ability to succeed Dasgupta. Dasgupta deploys the same strategy with Lulla and makes him head a relatively insignificant division – the ‘digital & licensing business’. Lulla quits Sony in 2005.
Circa 2009: Dasgupta is finally asked to resign from MSM due to his faltering decisions, even when there is no clear successor to him. “Dasgupta has been always very proactive in killing any possible competition at personal level. Wish he would have shown equal proactiveness for the channel,” said an ex-senior official of Sony on conditions of anonymity. Manjit Singh, Chairman, MSM will be looking after Dasgupta’s duties till a new CEO is finalised.
Dasgupta has left Sony at number four in the GEC category with a meager channel chare of 8%, while leader Star Plus has 25% channel share, the neonate Colors commands 22% and Zee TV corners roughly 17% channel share (source: TAM, first five weeks of 2009). So the biggest challenge for the new steward of MSM will be to bring Sony back at least in the top 3 list in GECs. Besides, other channels need to be reworked. Like for SETMAX, a combination of cricket and movies has blurred its positioning. But much before that, MSM will have to resolve the conflict with BCCI regarding Big TV’s withdrawal from IPL’s on-ground rights. Failing that, MSM will have to pay Rs.1.37 billion (worth of BIG TV-IPL deal) to BCCI. Irrespective of Dasgupta’s achievements, the task for the next CEO seems unusually daunting, just like it was for Dasgupta when he became CEO.
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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
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