Monday, October 29, 2012

PUTIN: MISMANAGED RUSSIAN MEDIA

Putin’s mouthpiece is a flabbergasting piece of shambles

One year earlier, in January, 2006, Pravda had headlined an article on Condoleezza Rice as follows: “The US Secretary of State released a coarse anti-Russian statement. This is because she is a single woman who has no children.” Their brilliant analysis commented, “[Rice] loses her reason because of her late single status. Nature takes it all... Such women are very rough. They are all workaholics, public workaholics. They can be happy only when they are talked and written about everywhere.” That sounds nothing compared to what they did in July 2008. In an article titled, “George and Laura Bush to divorce after election because of Condi Rice?” Pravda confirmed that “George W. Bush has been having an affair with US Secretary of State, Condoleezza Rice. A former employee of the presidential administration told The National Examiner [sic!] that Laura Bush once spent her night in a hotel to stay away from the White House… Laura Bush will reportedly be paid $20 million in case she divorces her husband…” Another article was titled, “Condoleezza Rice’s sexual worries...”

It’s sad that Putin has chosen to ignore the ridiculous bunch of editors’ mob running the scallywag show in Pravda. Or perhaps he hasn’t. Whichever way it is, Pravda presents a huge opportunity for Putin to develop his international image in an intellectual manner. His recent dalliances with Russian Patriarch Kirill seem to be paying off double time with Kirill visiting many anti-Putin countries and regions in a successful attempt to change perceptions about Russia. Putin may not realise this, that despite the editors, Pravda has a huge international brand value. And yes, some of the current news reports seem to have obtained a saner tint. Even the website has become pretty upbeat. But unless Putin leverages Pravda to run international commentaries from the Krugmans and Friedmans of the world, the media vehicle’s potent strength would never be realised... Last we checked, Pravda was running Cindy Crawford’s bikini clad photographs as the opening views on its home page. 


Source : IIPM Editorial, 2012.

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